The three-month digital marketing course includes a three-month internship program in which students will work on live projects. The digital marketing company in Patiala has provided the following syllabus for beginning courses:

Introduction to digital marketing

This subject covers each component of digital marketing, including its basic concept, importance, and its components. Topics including the many forms of digital marketing and how they are different from traditional marketing are also covered.

Keywords

In digital marketing, keywords are important. The program includes keyword types, research and analysis, and keyword research tools.

Social Media Optimization

An important introduction topic for social media websites is social media optimization, which is an additional aspect of digital marketing. It also involves creating a strong social media identity that attracts attention and can grow an audience. This module includes increasing brand recognition on social media platforms such as Facebook, Instagram, Twitter, and others.

Search Engine Optimization

A significant part of the curriculum pays attention to SEO, which is important in digital marketing. It covers a lot of topics, including the basics of SEO, its ideas, and how search engines index and crawl content. Additionally, became aware of tools like Yoast Analysis and Semrush to study and work according to SEO techniques.

SEO has a larger reach in our work and a special place in the curriculum for digital marketing. As a result, we provide a lot of attention to SEO training.

Additionally, it is divided into two topics:

On-page SEO – The on-page SEO includes keyword analysis, content writing, rich content creation, anchor text, articles, blogs, sitemaps, and robots.txt.

Off-page SEO – The off-page SEO includes backlinks that help in the ranking of the website, domain authority, page authority, MOZBAR, etc.

Social Media Marketing

Digital marketing also includes social media marketing (SMM). Consequently, this module involves producing a variety of advertisements and posts to reach the targeted audience. To design a perfect post structure also requires understanding how it performs. This subject also covers the use of hashtags, creating content for postings, and putting ideas into practice to increase the visibility of a brand.

Pay-Per-Click Advertising

The PPC course covers how to use different tools and how to create pay-per-click ads. The program also covers daily budgeting, marketing setup, keyword research, and many more.

Content Writing

Customer awareness of the brand, its products, and its services is increased through content. Training involves creating a successful content plan that is both readable and search engine optimized. A large portion of this subject relates to writing blogs, and articles, and understanding content marketing techniques.

Affiliate Marketing

A third party participates in the digital marketing concept known as affiliate marketing. Affiliate marketing includes influencer marketing and bloggers promoting products or businesses.

E-mail Marketing

Email marketing, which includes sending emails to prospects and customers, is an effective marketing plan. This helpful technique can be applied for increasing sales, product promotion, or building brand interest and loyalty, among other things.

Web Analytics

The process of measuring, gathering, analyzing, and reporting Internet data in order to understand and improve Web usage is known as web analytics. Web Analytic is a tool for measuring traffic to websites. It can also be used as a tool for market and business research by companies.